XFINITY needed a back-to-school social campaign.
They already had a theme - "Get Your Geek On" - and wanted us to stick with that. Problem was,
we thought we could speak to parents of young children more effectively with a different message.
So, in addition to expanding the Get Your Geek On campaign, we presented XFINITY with a different campaign.
Internet as a catalyst for learning.
By speaking to the parents own aspirations and dreams for their children, we created a
more compelling reason to add XFINITY Internet to the back-to-school check list.
Our campaign performed better.
There was a lot of love for our campaign over at XFINITY, so they agreed to test ours against their original campaign in one market.
Our campaign did better head-to-head with the original campaign, producing higher click-through rates per paid placement.